I’m Pouya. I build content systems for people who already make good work.

I started the way most editors start: a file comes in, a cut goes out, repeat. That works right up until you want to grow, because a single good clip is a lottery ticket. Thirty good clips a month, each shaped for the platform it lands on, is a distribution channel.

So the work changed. Instead of taking orders one video at a time I started building the thing behind the video: the hooks, the formats, the calendar, the pipeline that decides what gets cut and why. Two thousand Shorts later, that is the part clients keep me for.

A lot of it was learned in chess, of all places. Eric Rosen, the Perpetual Chess Podcast, Alessia Santeramo — a niche where the audience is sharp, the footage runs long, and there is nowhere to hide a lazy edit. A system that holds up there holds up on a fitness channel or a founder’s LinkedIn.

These days I work more as a growth partner than a vendor, and I use AI where it genuinely earns its place — research, first-pass selects, volume. The judgement about what is worth cutting is still mine.