I learn how your business makes money, find where it leaks, and build the AI systems that plug it. This is AI for business with an owner's eye, not an AI automation agency selling you a tool: every system is judged by the money that reaches your account.
Systems built for DubaiTalkies · Masoud Jewellery · Dr Hobs · Pouya Edits
Pouya Jafari is a Dubai-based AI automation consultant who builds AI systems for companies: WhatsApp assistants, catalogue and pricing automation, reporting and internal agents, measured in money reaching the owner's account.
The technology is rarely the reason. The project was aimed at the wrong thing from the first meeting.
A chatbot gets bought because a competitor has one. Nobody asked which part of the business loses money today, so nobody can say afterwards whether it worked.
An outside build with no owner on the inside drifts from how people really work. Within a few months the team is back to the old way and the system sits unused.
"Saves time" is not a result. If a system cannot be tied to faster replies, fewer lost orders or more booked work, it is a cost with a demo attached.
Every engagement follows the same four steps, in the same order. The order is the point.
How does a customer find you, buy, and pay? I trace it end to end with the people who do the work, not from an org chart.
Where do enquiries go unanswered, quotes stall, or staff repeat the same task every day? Each leak gets a rough value so the order of work is obvious.
One system per leak, built around the tools you already use, and handed to a named person on your team who runs it day to day.
Before anything is built we agree what will move: reply time, orders won, hours returned. Then we check it against how things worked before.
The sector matters less than the model. A clinic and a law firm leak in the same places; a showroom and an online shop do too. Four of these are running today. Two show how I would start.
DubaiTalkies
Masoud Jewellery
Pouya Edits
What was built, what it does, and what it replaced. The screenshots are the real systems.
The situation. DubaiTalkies is a Dubai directory with an AI concierge, Ely, that matches people with verified local businesses. A small team was running ads, enquiries and reporting by hand.
What was built. I lead its AI automation and creative marketing: AI-produced video ads built around a mascot, alerts that bring new leads and ad spend into one shared channel, reply drafts that a person approves before anything is sent, a weekly report for the founder, and the plan for Ely's next version.
What it does. The founder sees what each campaign costs and brings in without opening a dashboard, and no enquiry waits for someone to notice it.
What it replaced. Checking each ad account and inbox by hand, and briefing every ad from scratch.
The situation. A gold and watch showroom in Al Satwa, Dubai. Gold prices move every day, so a fixed price list goes out of date and every enquiry needed its own quote.
What was built. An online catalogue in five languages where every piece stores its karat and weight, so the whole range can be re-priced against the day's gold rate in one pass. Behind it sits a repeatable photo-to-listing line (crop, name, describe, publish) and listing packs for Facebook Marketplace and Dubizzle.
What it does. A customer browses the showroom on their phone, sees the weight and the price basis, and opens a WhatsApp chat about the exact piece.
What it replaced. Photos sent one at a time and prices worked out by hand for each enquiry.
The situation. A one-person video business with clients in the UAE, the US, the UK and Canada. Growth was capped by the owner's hours: outreach, follow-ups, planning and quality checks.
What was built. A team of AI agents, each with one job and its own memory: an editor and quality gate, a growth agent that runs the lead engine and cold email, a client-relationship ledger, a content assistant, and a personal assistant that plans the day. They run on a schedule, raise an alert when something fails, and send every decision to one approval queue.
What it does. The work keeps moving while the owner edits, and nothing goes to a client or a prospect without his approval.
What it replaced. Spreadsheets, sticky notes and evenings spent on admin.
Six kinds of system cover most of what companies ask for. Each one is built into the tools your team already uses.
Answers the common questions in your tone, drafts the rest, and hands anything unusual to a person. Replies are approved by your team until the assistant has earned trust.
Products, photos and prices kept in one place and recalculated from the inputs that move them, then published to your site and marketplaces.
Finds the companies or people who fit, checks them against your rules, and runs the first contact and follow-ups so your team only talks to the interested ones.
The handful of numbers the owner actually needs, pulled from the systems you run and delivered on a schedule instead of assembled by hand.
Video, posts and ads produced from what you already have. This is where I started, as an editor, and it still runs every week.
Assistants that each do one job for your staff, with a log of what they did and an approval step wherever money or customers are involved.
Built with Claude, n8n and the software your company already pays for.
A call and a look at how money moves through your business. You get a written list of the leaks and what closing each one would take, yours to keep whether we work together or not.
One leak, one system, and one agreed measure. The scope is written down before work starts, so you know exactly what you are getting.
Once the pilot has paid for itself, I keep it running and move to the next leak on the list, in the order of what it is worth.
I'm based in Dubai. I started as a video editor for YouTube creators and I still edit. The systems on this page began as the tools I built to run my own business; now I build them for other companies.
The video background is an advantage here: I show you the result working, on screen, rather than a slide about it. Invoices come from Pouya Payam Personal Shopping Services L.L.C., the company behind Pouya Edits.
No. It takes the repetitive part of their day, such as copying data, answering the same question twice or building the same report, so they spend their time on customers and decisions. Every system has a named owner on your team.
Usually not. I build into what you already run: WhatsApp, email, your spreadsheets, your shop or your ERP. New software is suggested only when the existing tools cannot do the job, and the reason is written down.
You do. Systems run on your accounts wherever possible, access starts read-only, and nothing is sent to a customer without a person approving it until the system has earned that trust. If we stop working together, everything stays with you.
The pilot is scoped around one leak, small enough to be running quickly and measured against how things worked before. You see the change on that one leak before you decide on anything bigger.
Every project is scoped after the free teardown, once we both know which leak is worth closing first. The pilot has a fixed scope agreed in writing before work starts.
I work in English and Farsi. Assistants can answer your customers in Arabic, English and other languages; Arabic wording is checked by someone on your team before it goes live.
One call, a look at how your business makes money, and a written list of where it leaks. No cost and no obligation.
