Blog
Notes on repurposing, retention, and Shorts.
Tactics and case studies from turning long-form videos into high-retention vertical clips.
Strategy
Why 80% of your long-form content never gets repurposed
Every 10–30 minute video contains multiple high-retention segments most creators never touch.
Jul 2, 2026 · 5 min read
Case Study
How one chess creator hit 8.5M views from a single channel
A breakdown of the hook restructuring that took Eric Rosen clips from flat to viral.
Jun 24, 2026 · 4 min read
Tactics
The hook formula behind every 500K+ view Short
Restructuring the first 3 seconds is the highest-leverage edit you can make.
Jun 15, 2026 · 4 min read
Platforms
Shorts vs. Reels vs. TikTok: what actually changes per platform
Platform-native formatting means more than just resizing to 9:16.
Jun 3, 2026 · 4 min read
Workflow
A 40-minute weekly workflow for consistent Shorts output
Turning one long-form upload into a week of daily distribution assets.
May 28, 2026 · 4 min read
Case Study
From 15-minute upload to three Shorts over 400K views
What made three separate clips from the same video all outliers.
May 12, 2026 · 4 min read